What's the easiest way of making money (without selling drugs)?
E-commerce! Sure some people would stick to their lemonade stands or play their guitars on the side of street, but e-commerce has definitely revolutionized how organizations do their business, and created a new channel of connecting and sharing their products and services across borders.
If you don't do your research, and don't watch your step, things can go terribly wrong. Here are the top 10 reasons why companies MEGA-FAILED at e-commerce:
1. WEAK SITE DESIGN:Gaining trust and assuring your customers that this isn't a gimmick or a scam to get your money or sell them Viagra is the first lesson to learn when you create your website. Make sure that the
first impression you create won't make people return to the google search page and click on the next available website. The elements of your web page should look as
professional and
appealing to visitors as possible; if not, change or arrange your navigational structure, product presentation, proof of security and company mission statement and all that is adequately stated.
2. INADEQUATE SITE USABILITY:A good-lookin site invites good-lookin people and promotes a good-lookin business. As mentioned above, the first impression of the site once the page finishes loading should appeal to the site-visitors. This is the first real step to building support and trust. Ensure that you state the
purpose of the site in clear and concise words so that customers won't get the wrong idea. Tell the lovely people
who you are, and
what you want to do for them. Help them out if they have any comments, questions or suggestions>>this is all part of
customer service relations. Extremely important in any business. Reveal the site content in neat and unconfused formats (
web design & layout organization). Use
visual design to ENHANCE, not define, interaction design. This means that you shouldn't define your website, product or service by the way your website looks. Of course looks matter, but your company shouldn't be dependent on the prettiness of your color scheme (with exception of graphic design, fashion brands and other art-focused companies), layout and butterflies fluttering around the web window. The images you create should
reflect the intentions of your company, and the
needs of your customers.
3. OBSTACLES TO SHOPPING:If your webpage takes 90 million years to load, if you have too many pop-ups and prompters asking your customers for their personal information and how many pets they have, if you have too many pictures of every angle of the product, and if you don't inform them about the shipping and delivery costs beforehand, guess what? Your customers will be gone in a blink of an eye, leaving behind their loaded shopping carts. What to do? Apply the
KISS rule:
Keep
It
Simple,
Stupid. Don't let all those unnecessary forms and obstacles get in their way, and of course, make sure they are not mistrusting of filling in their credit card information.
4. LACK OF A COMPREHENSIVE MARKETING PLAN:Have a plan to market your product or service. Keep in mind and plan your business based on
who your target audiences are,
how you can find them,
what are their preferences and how you will seduce them to marry you/buy your product.
5. POOR CUSTOMER SERVICE:You don't need to run a company or be a business to know that this is one of the basic components of running a successful business. By building rapport between you and the good samaritans out there, you can persuade them to do anything you wish them to do--just like hynosis.
Cater to their needs,
understand their wants,
take action on what can be changed, bat your eyes and give them your best smile--and they will be at your knees.
6. WRONG PRODUCT FIT:Some things can be sold on the internet, and some just won't get along with it very well...before you start your e-business, make sure that your e-products won't be
too expensive to ship (such as heavy furniture and elephants), won't wither away or
spoil during the shipment (flowers and cheese), won't break or be
damaged during delivery (winebottles, glasses, mirrors), and of course, make sure your products ACTUALLY EXIST. Don't try to sell people ligers (half lion/half tigers) or any magical creatures or items from Harry Potter.
7. FAILURE TO PREPARE FOR SUCCESS:Hopefully at one point of your business, you will face a high demand for production with the increasing support of customers lining up at your doorstep. Just not ready for commitment? Feeling anxious about interacting with others? Well, you don't need a dating service or a psychiatrist to tell you how to reach out to others. With thousands of people visiting your page everyday, what you will need is to
upgrade your bandwith and
edit your plans for growth to accommodate your new followers and idolizers.
8. SLOW AND FAULTY FULFILLMENT:Another great way to destroy trust and loyalty from your customers is to promise to deliver something by a certain date, but it arrives 3 years later. Unfortunately, these people don't appreciate the effort of even sending the product, and they want it ON TIME. Clearly state on your site
when exactly they would expect the package to arrive, and take extra measures to ensure that it does arrive on the day you agreed on>>We don't want that clown in the birthday cake to jump out gasping for air!
9. FAILURE TO SPECIALIZE:We all want to be special, we want to be RICH, we want to be FAMOUS for what we sell. Good luck if you have everything in the universe in stock; some people might have better deals or items than you. Just keep within your means and
area of specialization. Keep it real. At the same time, keep your eyes out for
competition, and market your deals appropriately to keep everyone happy.
10. FAILURE TO CONSIDER SECURITY AS A TOP PRIORITY:Ok, so what if you have the best products and services, web layout and color scheme on the internet...so what if you have a grammy-winning theme song? "It don't impress me much." (Shania Twain, 1998). What you need to maintain the relationship between you and your buyers is
SECURITY and a diamond ring. People want to feel safe when they order something from you, and if everything goes smoothly, you gain their trust and they will keep coming back for more.
Reference:
http://www.powerhomebiz.com/vol87/ecommerce2.htmhttp://en.wikipedia.org/wiki/That_Don%27t_Impress_Me_Much